Knowing how to speak Chinese doesn't mean you know what to say in Chinese

Working across cultures, your What (Attitude) is more important than your words, and knowing How (Culturally Sensitive) and When (Culturally Appropriate) to say something that would be received positively is the secret to attain winning outcomes in China, consistently!

FREE Tactical English Blueprint (TEB) for Doing Business in China -- Discover why English is the only language needed to eliminate ALL frustrations & develop REAL Guanxi (关系) relationships doing business in China.

But knowing what to say is a WIN in any language!

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What (Culturally Productive)

Adjust your ATTITUDE naturally by discovering how to manage your ATTENTION.

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When (Culturally Appropriate)

Align on PROCESS to reach more favorable OUTCOMES with less frustration.

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How (Culturally Sensitive)

Exchange Chinese Face-saving GOODWILL to foster sustainable mutual TRUST.

Join me live at Influencer Marketing Asia VIRTUAL SUMMIT on February 24, 2020 11:00pm Pacific Standard Time

Get 20% OFF All-Access Pass (All Speakers, Videos, Handouts, more...)

KEYNOTE How to Build Winning Relationships in China with Channel Partners, Clients, and Prospects

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Jaap van Ingen
Senior Manager (Global PMS)

Gene's cross-cultural understanding, his personal skill to establish trusting relationships, make him a unique asset in a rapidly changing global economy.

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James Warner
Vistage China CEO

Gene's experience working with leaders in China provided unique and practical insights into how to bridge cultural differences in real-world settings.

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Michael Eagleton
Managing Director (China Expat)

Thank you Gene, even after my 21 years in China, I've learned something new. Your webinar was packed with so many useful insights, am going to watch it over again.


Hi, I'm Gene. I am so glad you are here to change your approach for doing business in China. PURPOSE-DRIVEN CURIOSITY is the first step towards developing greater cultural awareness and empathy to overcome myopic tendencies.

My personal journey into China began over 20 years ago through business, then marriage, leadership, entrepreneurship, and everything in between…

In 2017, I began a transition from China-based consultant and corporate trainer to thought leader for developing essential soft skills that matter (ESSTM), and my latest Tactical English Blueprint (TEB) for Winning in China is your first step to KNOW THE GAME WIN THE GAME in China.

In a land of contradictions, you need to first "forget everything you know to be true" to develop a new modus operandi (MO) that creates a new winning reality for yourself and your organization in China.

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Download FREE Tactical English Blueprint (TEB) for Winning in China

Learn WHAT, WHEN, and HOW to say, in any language, to attain winning outcomes in China, consistently!

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