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Hi, I'm Gene

Be curious. Be open. Reimagine disappointment. Win every challenge.

I teach business leaders simple tactics and strategies at the intersection of NLP, The Art of War, and Human Psychology to transform the daily grind of doing business in China into strategic breakthroughs.

SHOW ME HOW

Download One of My Tactical English Blueprints (TEB) to Begin Influencing Chinese Behaviors Immediately. Learn to how to influence behavior in a positive way, communicate more effectively, and create winning patterns of interaction with everyone you engage with in China.

Do's and Don'ts for Winning Negotiations in China

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Jaap van Ingen

Senior Manager (Global PMS)

Gene's cross-cultural understanding, his personal skill to establish trusting relationships, make him a unique asset in a rapidly changing global economy.

James Warner

Vistage China CEO

Gene's experience working with leaders in China provided unique and practical insights into how to bridge cultural differences in real-world settings.

Michael Eagleton

Managing Director (China Expat)

Thank you Gene, even after my 21 years in China, I've learned something new. Your webinar was packed with so many useful insights, am going to watch it over again.

Meet GENE J. HSU

Hi, I'm Gene. I am so glad you are here exploring new ways to succeed in China.

My personal journey into China began over 20 years ago through business, then marriage, leadership, consulting, teaching, entrepreneurship, and everything in between…

In 2017, I began a transition from China-based consultant and corporate trainer to China business advisor, trainer, and author. In a land of contradictions, you need to first "forget everything you know to be true" before you can develop a new approach to create winning patterns of behavior with your Chinese partners, suppliers, and employees.

READ MY STORY

I love helping people see things from a different cultural perspective, and I love the feeling when someone understands WHY people say the things they say and HOW best to engage with them in a more positive way.

Join me online and let’s enhance our cross-cultural adventures together.

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Register for our next live Zoom Meetup event

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The China Leadership Dilemma

Improving US-China relations one cross-cultural relationship at a time

Reimagining when my China partner lied, cheated, and stole from me as GOODWILL EXTRACTION completely reversed my fortunes doing business in China, and it can for you as well.

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Blog

Why knowing how to speak Chinese doesn't mean you know what to say ...

Apr 10, 2020

How do Chinese and Westerners view FAIRNESS differently?

Feb 07, 2020

MAIN difference between Chinese and Westerners

Jan 07, 2020