Hi, I'm Gene
Be curious. Be open. Reimagine disappointment. Win every challenge.
I help China expats reimagine negative biases toward partners they should trust to unlock the full potential of Chinese passion, ingenuity, and hard work.Join Our Next LIVE Meetup
LIVE Workshop+ Meetup
Solving CHINA's Unknown Unknowns LIVE on Zoom + 80-Page Workbook, Instant Downloads, Lucky Draw, more...
Listen to the latest Podcast!
Download killer tips, lessons learned, and strategies in a combined and updated BLUEPRINT that now includes the Dos & Don'ts for Winning Negotiations in China as a framework to visualize, contextualize, and condition yourself for everything you will encounter doing business in China.
Jaap van Ingen
Senior Manager (Global PMS)
Gene's cross-cultural understanding, his personal skill to establish trusting relationships, make him a unique asset in a rapidly changing global economy.
Vistage China CEO
Gene's experience working with leaders in China provided unique and practical insights into how to bridge cultural differences in real-world settings.
Managing Director (China Expat)
Thank you Gene, even after my 21 years in China, I've learned something new. Your webinar was packed with so many useful insights, am going to watch it over again.
Meet GENE J. HSU
Hi, I'm Gene. I am so glad you are here exploring new ways to succeed in China.
My personal journey into China began over 20 years ago through business, then marriage, leadership, consulting, teaching, entrepreneurship, and everything in between…
In 2017, I began a transition from China-based consultant and corporate trainer to China business advisor, trainer, and author. In a land of contradictions, you need to first "forget everything you know to be true" before you can develop a new approach to create winning patterns of behavior with your Chinese partners, suppliers, and employees.READ MY STORY
How does someone born and raised in
the "deep South" of Atlanta, Georgia,
develop the ability to delight partners in
China and reverse the fortunes of