Do you find doing business in China getting harder and more complicated?

Your inner voice doesn't understand the Chinese MINDSET any better than your logical mind. Still, I can show you how to "think differently" about Chinese behavior to develop winning tactics and strategies to achieve consistently better results.


Knowing how to speak Chinese doesn't mean you know what to say in Chinese...

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What (Culturally Productive)

Adjust your ATTITUDE naturally by discovering how to manage your ATTENTION.

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When (Culturally Appropriate)

Align on PROCESS to reach more favorable OUTCOMES with less frustration.

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How (Culturally Sensitive)

Exchange Chinese Face-saving GOODWILL to foster sustainable mutual TRUST.

But knowing what to say is a WIN in any language!

Learn how to manage cross-cultural dichotomies!

Why knowing how to speak Chinese doesn't mean you know what to say ...

Apr 10, 2020

How do Chinese and Westerners view FAIRNESS differently?

Feb 07, 2020

MAIN difference between Chinese and Westerners

Jan 07, 2020

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Jaap van Ingen
Senior Manager (Global PMS)

Gene's cross-cultural understanding, his personal skill to establish trusting relationships, make him a unique asset in a rapidly changing global economy.

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James Warner
Vistage China CEO

Gene's experience working with leaders in China provided unique and practical insights into how to bridge cultural differences in real-world settings.

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Michael Eagleton
Managing Director (China Expat)

Thank you Gene, even after my 21 years in China, I've learned something new. Your webinar was packed with so many useful insights, am going to watch it over again.


Hi, I'm Gene. I am so glad you are here to change your approach for doing business in China. PURPOSE-DRIVEN CURIOSITY is the first step towards developing greater cultural awareness and empathy to overcome myopic tendencies.

My personal journey into China began over 20 years ago through business, then marriage, leadership, entrepreneurship, and everything in between…

In 2017, I began a transition from China-based consultant and corporate trainer to thought leader for developing essential soft skills that matter (ESSTM), and my latest Tactical English Blueprint (TEB) for Winning in China is your first step to KNOW THE GAME WIN THE GAME in China.

In a land of contradictions, you need to first "forget everything you know to be true" to develop a new modus operandi (MO) that creates a new winning reality for yourself and your organization in China.

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Learn WHAT, WHEN, and HOW to say, in any language, to achieve winning outcomes in China, consistently!

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